As you develop your Summary you will naturally focus on the issues that contribute most to potential success. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products. Then work to accomplish your secondary objective by focusing on your readers.
Work hard to set the stage for the rest of the plan. If your concept is too fuzzy, too broad, or too complicated, go back and start again. In short, make readers want to turn the page and keep reading. While the outdoor tourism industry as a whole is flat, the park expects its number of visitors to grow over the next few years.
Provide some sizzle in your Executive Summary Let your excitement for your idea and your business shine through. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.
In this case the products and services are obvious, so including a specific section would be redundant. If your business will manufacture or sell products, or provide franchise business plan executive summary variety of services, then be sure to include a Products and Services section in your Summary.
Financial Projections Blue Mountain Cycle Rentals expects to earn a modest profit by year two based on projected sales. The Executive Summary is often the make-or-break section of your business plan. So think of it as a snapshot of your business plan.
Once your Summary is complete, you can use it as an outline for the rest of your plan. The economic outlook indicates fewer VA, WV, NC, and MD cycling enthusiasts will travel outside the region The park has added a camping and lodging facilities that should attract an increased number of visitors The park has opened up additional areas for trail exploration and construction, ensuring a greater number of single-track options and therefore a greater number of visitors The market potential inherent in those visitors is substantial.
Your Summary can serve as a guide to writing the rest of your plan. Company and Management Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.
Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.
Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year. Keep in mind this is just a made-up example of how your Summary might read.
More from this series: We will also use online tools to better engage customers, allowing them to reserve and pay online as well as create individual profiles regarding sizes, preferences, and special needs.
Due to the somewhat seasonal nature of the business, part-time employees will be hired to handle spikes in demand. While it can be tough to fit on one or two pages, a good Summary includes: Market Opportunitiespeople visited the George Washington National Forest during the last twelve months.
Our location is also a key disadvantage where non-park rentals are concerned. Just make sure your sizzle meets your steak by providing clear, factual descriptions.
Most great businesses can be described in several sentences, not several pages. Those employees will be attracted through competitive wages as well as discounts products and services. Competitive Advantages The cycling shops located in Harrisonburg, VA, are direct and established competitor.
Because of his extensive industry contacts, initial equipment inventory will be purchased at significant discounts from OEM suppliers as well by sourcing excess inventory from shops around the country. Simply flesh out the highlights with more detail.
Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course. Our two primary competitive advantages will be location and lower costs. Make the rest of the process easy.
The following is how an Executive Summary for a bicycle rental store might read. Also keep in mind this example focused on the rental business, so a description of products was not included. Your business plan walks the reader through your plan.Common parts of a business plan include the following, according to the Small Business Administration (a sample business plan is located at the end of this article): Executive Summary: The executive summary is an overview for the entire plan.
The Franchise Business Plan involves the development of a comprehensive business plan proposal to buy into an existing franchise.
Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered “1” and all following pages.
This article is part of a series on how to write a great business plan. The Executive Summary is a brief outline of the company's purpose and goals. While it. Executive Summary Speed Grill is a franchise restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response times.
Speed Grill Business Plan. EXECUTIVE SUMMARY. Miguelito’s International Corporation is the industry leading in providing soft ice cream machines and its premix for franchising. An executive summary of a business plan is an overview.
Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content.Download